We’re in the thick of strategic planning season—a time of big binders, slide decks, and multi-day meetings designed to map out the future. But when the unexpected hits, how much of that work actually ...
When it comes to strategy, Larry Trilops acknowledges that pivots are sometimes necessary — but he cautions against reacting too quickly to external pressures. Staying committed to a strong long-term ...
When a new client signs on, most agencies will rush to learn as much as possible—about the brand, its market, its goals and the people behind it. However, the smartest agencies don’t build strategies ...
SOFREP on MSNOpinion
The false choice on Iran—and the strategy we actually need
A strategy built on false choices guarantees failure, because neither diplomacy nor force alone has ever been enough to shape ...
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