CMOS stands for Complementary Metal Oxide Semiconductor. Even though it’s a small chip on your motherboard, it does a lot more than you might expect. First, let’s clear up a common misunderstanding: ...

Retail media is the latest wave in digital marketing, and CMOs need now to plan how they will become structurally integrated ...

Chief marketing officers have moved into a core tech function, but boards still hire against the old brief, writes ALLEN ...

Too often, CEOs and CMOs are not aligned on marketing’s role. Is it because they are speaking in synonyms, both saying “marketing” but meaning different things? “Marketing is everything and everything ...

Marketers should focus on changing internal dynamics to help shift priorities back to enduring brand growth over short-term ...

To paraphrase Thomas Paine, these are the times that try marketers’ souls. CMOs this year have faced uncertainty around the future of TikTok in the U.S., antitrust challenges to Alphabet and Meta, ...

Perion CEO Tal Jacobson explains why the CMO accountability gap is an infrastructure problem, not a measurement one, and how AI-native execution is changing how marketing proves business impact.

Content marketers’ patience and performance are being tested as AI infiltrates every tech stack, which has been both a blessing and a curse. Creating content has never been simpler, given the rise of ...

Nearly 80% of marketers say bureaucracy gets in the way of their decision making, per a new report from the brand consultancy ...

There is a significant gap in enthusiasm between CMOs and entry-level marketers regarding AI adoption in marketing. While many executives feel confident in AI’s potential, lower-level employees often ...

Your WordPress site’s tech stack can fuel or block marketing goals. Here’s what CMOs should review for hosting, performance, plugins, and long-term stability ...