When evaluating sales, marketing and communications content and processes at companies I work with, relevance—or lack thereof—is often the first issue I uncover. Marketers are developing content ...

MSRL copy Purchased from the C. Michael Gooden Endowment. Introduction: Unlocking relevance -- 1. What is relevance? -- A walk on the beach -- Meaning, effort, bacon -- Something old, something new -- ...

For years, SEO professionals have obsessed over rankings. What position are we in? Did we move up or down? Can we get back to Position 1? But as AI-driven search continues to reshape how information ...

Fifty eight per cent of those who stop reading, disengage, or unsubscribe quote a lack of relevance as a key factor. Too many people are still looking at unsubscribe rates as a relevant metric to ...

A new thought paper has been released by WARC Advisory and entertainment platform TikTok. The power of connective media: Unlocking impact through personal and cultural relevance explores how brands ...