The idea of an always-on journey captures this reality. Decisions are shaped gradually, through signals, prompts, and small ...

SEO teams can tie organic performance to revenue by mapping full user journeys in GA4 and uncovering hidden conversion opportunities.

For years, user acquisition strategies have been built around channels. Marketers optimized mobile campaigns in isolation, treated CTV as branding, and measured success within neatly defined silos.

There’s a lot of confusion around what E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) actually is – and what it isn’t. While often cited in SEO conversations, E-E-A-T is not a ...

The proliferation of AI means we need a new word. Every Friday, Instagram chief Adam Mosseri speaks to the people. He has made a habit of hosting weekly “ask me anything” sessions on Instagram, in ...

I have had two Ph.D. students receive Apple Ph.D. AI/ML Fellowships. This funding does not support me personally, but supports two of the Ph.D. students that I have advised. They obtained these ...

Master the essentials of user acceptance testing. See the steps project managers must follow to validate software with end users. As a project manager and Scrum Master, I view the UAT team as the “fun ...