Election season is underway, and you're probably seeing political polls with a slew of data.Polls or surveys, according to Pew Research, aim to measure public opinion on a range of subjects. But how ...

Within these two categories, consumer and public, there are two types of polls: the simple, more easily verifiable poll on subject matters such as who owns what, how many, how much money a person ...

Conducting a poll isn’t an exact science. The process is susceptible to lots of common problems and baked-in biases — more than just the “margin of error.” By ...