To stabilize global temperatures, humanity needs to replace the energy basis of industrial modernity. We must build vast constellations of wind and solar farms, lace continents with high-voltage ...

In 2020, scientists at Purdue University developed a new super-white acrylic paint that reflects 95.5 percent of sunlight. Since then, they’ve made it even whiter, with a new formula that has ...

It’s common sense: When it’s hot outside, don’t put on a dark shirt—wear white instead. A team of researchers at Purdue University has put this common knowledge to work to figure out ways to cool ...

White roofs are one of those climate solutions that sound too good to be true. Compared to solar panels and electric cars, painting the roof of a building white is a suspiciously cheap, analog way to ...

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Add Futurism (opens in a new tab) More information Adding us as a Preferred Source in Google by using this link indicates that you would like to see more of our content in Google News results. A team ...

The “blackest black” paint, famed for its thermal camouflage potential, has long absorbed 99.9 percent of public attention. Now it’s time to shed some light on the other end of the practical paint ...

I have mad respect for people who ride their bike to work. If you can get your human self out of bed that early in the morning and propel yourself to work, not only are you 100% more motivated than ...

Brilliantly whitewashed houses are a familiar sight in hot countries, from Morocco to Greece. In fact, white-painted roofs “have been used to cool buildings for centuries”, said The Guardian. But ...