Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Strategic planning is nothing short of a superpower that can be used to navigate mortal life. This is probably a word you have only come across in business journals or office meetings, but it is not ...

Alignment is not just a leadership obligation. It is a relief. For leaders, for employees, and for the business. When culture ...

This, by the way, is a core problem manifested in the popular strategy tool called the OGSM—which stands for Objectives, Goals, Strategy, and Measures. As I have discussed before in this series, P&G ...