Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Pick one: sound business strategy or perfect execution? For some leaders, this may be an easy choice, but for others, it’s not so black-and-white. It's a difficult debate to resolve because, like most ...

Forbes contributors publish independent expert analyses and insights. I write about self-leadership and leading others. Great strategy without disciplined execution is just wishful thinking. Most ...

Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities and enhancing brand loyalty.

Chongwei Chen is the President & CEO of DataNumen, a global data recovery leader with solutions trusted by Fortune 500 companies worldwide. When a data disaster occurs, many IT professionals and ...

Even with the best intentions, a fragmented approach to employee recognition often fails to engage all employees across different departments, roles, and locations. Many organizations unintentionally ...

Energy dominance is too important to be confined to economics. Instead, it is a strategic imperative. The Trump administration’s energy dominance agenda is not merely an economic policy but a ...