Humans are hardwired to want things -- now. It’s called instant gratification, and it’s a powerful force. It can make people convert, as long as you’re doing the right things. But do you know how to ...

We live in a society that believes in immediate gratification. Buy something on Amazon. Get it within two business days, sometimes even less. Many of us can remember a time when buying something from ...

Competing intentions. We all have them; Exercise as we intended, or spend another night as couch potato. A recent study on academic delay of gratification sheds some light on the self-regulatory ...

The members of Generation-Y have the “gotta have it right now” mindset. Growing up with technology has made us dependent on the idea of always being connected. Information, entertainment and ...

Have you ever heard stories of people’s posts going viral on Instagram or TikTok? Because of social media, we’re all wondering when this moment will happen to us. We’re waiting for our posts to go ...

The rise of 'Amazon effect' feeds our need for quick delivery. But that doesn’t mean we’ve lost all impulse control. When a household runs out of coffee or aluminum foil, replacing those products can ...

Have you heard of the marshmallow study? Between 1968 and 1974, about 650 4-year-olds in a nursery school at Stanford were offered a selection of marshmallows, cookies, and pretzels. After they chose ...

The term “instant gratification” has become a fixture in the modern lexicon. Examples are everywhere. Our food, entertainment, online shopping, and even dating have been engineered to make it ...

Wouldn’t it be nice to suddenly have a seven-figure booming business, an audience in the hundreds of thousands and all the free time in the world? You would be an overnight success story. But here is ...