“As we get older, adding a bit of lightness, especially around the face, tends to look the most youthful,” says Ruiz. “Soft ...

When it comes to hair color trends, creamy, “your-hair-but-better” shades are leading the way. “I’m loving rich chocolate ...

It’s no secret that as we age, our hair undergoes a series of unique changes. From graying strands to changes in texture, the constant transformation can leave us reaching for our stylist more than ...

The hair colors set to dominate 2026 blend modern style with natural appeal, offering versatile options that complement ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more about that process here. Yahoo Inc. may ...

Color theory is one of the most useful tools in art and design, and you might have even used it when applying makeup—like bringing out the color of your eyes with an opposing hue) The concept can also ...

There are plenty of things to consider when it comes to choosing a hair color. Do you want a single-process or a double-process treatment? Do you need to lift your base shade over a number of ...

Learn how you can refresh your gray hair with a personality-filled hair color that's both modern and elegantly suited for ...

Your skin's undertones dictate which colors look best on you. Here, fashion stylists share how to find your specific ...

Whether you have dry hair, a dry scalp, or both, Maria Nila’s ultra-hydrating shampoo delivers a serious surge of moisture. Piroctone olamine (also found in dandruff shampoos) gently tackles flaking ...