Numerous times, I’ve heard executives say “my people just don’t get it” when referring to the execution of their strategy—or lack thereof. They had crafted a great, inspiring strategy for their ...

Modernizing beyond customer personalization to reach effective contextualization is one of the ultimate aspirations for brands. It’s an acute challenge many hope to crack by tapping into AI ...

The University of Virginia will establish a working group to develop digital historical contextualization for statues and memorials on Grounds, according to a plan endorsed Tuesday by the Board of ...

Context has become everything to the retail shopping experience. It's no longer substantial to simply paste a generic "20% off" sign on a store window, or send an email announcing a common sale. The ...