Net promoter score in SaaS measures customer loyalty based on their likelihood to recommend a product or service, scored on a 0 to 10 scale. Net Promoter Score is a widely adopted customer ...

Loyal patients are an asset to any health care business since they are more likely to refer other potential clients. That’s why patient feedback is vital for the company’s decision-making processes.

What is your net promoter score? Net promoter score (NPS) is a specific metric that assesses how likely it is for your customers to recommend your company or individual products to others. To ...

Last month I attended a SEMPO New York networking event that featured an “In-House versus Agency” debate, in which the debaters argued the benefits of each model. After the debate, I was speaking with ...

As an ecommerce company, we are constantly tracking metrics. And while many times the metrics we track may change, one metric does not: NPS. An acronym for “Net Promoter Score,” NPS gives us a direct ...

I work a lot in the market research and insight industry; a lot of Rippleout thinking is inspired by insight, and how research can lead to more effective marketing in terms of return on investment.