Too often, companies create buyer personas, but are not sure how to write blog content that caters to them. While there are several aspects to consider when writing to your buyer personas, there are ...

It's been estimated that approximately 2 million new blog posts are published each and every day. This puts a ton of pressure on business owners and bloggers who want their content to actually get ...

The most popularly shared articles online, regardless of industry, topic, or even author, often share a similar cadence, intonation, and anatomy–and that’s no accident. Slingshot SEO’s Enterprise Blog ...

If you’re often developing content for your brand or business, a well-thought-out roadmap of content is a must. Especially if you’d like your content to be a part of your sales funnel. If you don’t ...

No matter how much you may wish otherwise, there are a mere 24 hours in each day and at least a few of those must be spent sleeping if you want to be even slightly coherent. Yet, there is so much that ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

The content you publish represents you. Content is one of the most important aspects of your marketing strategy—arguably the most important. Content is the food that Google eats and what allows your ...

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract ...

In my experience, people generally read two things: The headline and the first sentence. Remember when your English teacher would mark some of your sentences as a “run-on?” If you struggle with not ...

Checklists are one of the simplest (yet most valuable) content types to create. You probably make checklists all the time without even knowing it. Shopping lists. Grocery lists. Chore lists. To-do ...