As marketers, we’re always looking for ways to connect with our audience and set our company or brand apart from the competition. There are plenty of ways to go about that, but one of the most ...

Humour, satire, and lampooning have long been part of political conversation and communication across the globe and it played prominent role during the US-Israe ...

A 2025 study has challenged the long-held belief that humor undermines scientific credibility, showing instead that well-delivered jokes can enhance relatability and public engagement. This shift ...

Scientists aren’t comedians, but it turns out a joke or two can go a long way. That’s according to a new University of Georgia study that found when researchers use humor in their communication — ...

When asked to describe an ideal organisational leader, many people might be inclined to use quite serious adjectives such as solemn, determined or results-oriented. Yet one trait is not only often ...