Marketing is an effective way to increase sales, but it includes powerful tools that companies can use dishonestly. Ethically questionable marketing tactics target young or unsophisticated consumers ...

Using words and phrases that make your small business sound attractive and enticing, even when your message uses phrases that exaggerate and inflate, is common in the marketing world. But ethical ...

The digital era, which permeates almost every facet of our lives, has caused a fundamental shift in marketing. ROI and audience engagement still matter, but there's a new heavyweight contender in the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Like every other industry, marketing has been on a decades-long journey of change driven by ...

The Association of National Advertisers has released an “Ethics Code of Marketing Best Practices” in an effort to provide a comprehensive ethics framework and resource guide that outlines best ...

Leaders from SeeMe Index and Getty Images explore AI in marketing and ethics during the AI Deciphered conference.

Lawyers say a trade group's new sales and marketing code of ethics for pharmaceutical companies that's designed to help companies avoid government investigations and prosecutions will trigger ...

When a major newspaper suspends a vendor for faking bylines and a bestselling author/journalist goes down in flames over fabricated quotes in the same month, the magnifying glass suddenly focuses ...

SEMPO, along with other search marketing organizations, are calling for SEOs to participate in a “Search Congress” to help draft and enforce a search engine marketing code of ethics for North America.

It has been a while since we talked about SEMPO, Search Engine Marketing Professionals Organization, one of the first and longest lasting organizations for the SEM community. But they announced they ...

Indian doctors looking for handouts like paid vacations and other freebies may be in for a rude awakening if the country's drug companies and multinational pharma giants can agree to a proposed code ...