Dive into the exciting world of Roblox with these innovative toys that bring virtual adventures to life. Perfect for fans, ...

Salish, Adley, and PaisLee compete in a Dress To Impress challenge in real life, where the winner earns their own Roblox game ...

e.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to test real-world commerce in the virtual gaming platform. Walmart will power e.l.f.'s new virtual kiosk, where ...

Six Flags has entered the metaverse via a new experience in the virtual gaming platform Roblox featuring virtual rides and a token-based mixed-reality rewards program, extending the operator of theme ...