The Mall of America is rewarding Black Friday shoppers with an in-mall display that lets users snap QR codes to win prizes from the mall’s retailers. Mall of America’s Snap and Win campaign will let ...

QR codes are dead, an internet marketing strategist wrote in AdAge in 2013. The murderer: "easier-to-use apps." And yet, four years later, that isn't the case. Apps have become even more prevalent and ...

The Spectacles announcement was preceded by the appearance of the new Snap to Unlock ad platform for marketers that includes a feature called Snapcodes, which are real-world promotions that users can ...

Snapchat has extended the functionality of its photographable QR Snapcodes in the latest update to the app, allowing businesses and publishers to create codes that link directly to their websites, ...

Instagram wants to make it easier to find and follow people you know and it's -- surprise, surprise -- turning to a feature originally made popular by Snapchat. The app is adding a new "nametag" ...

Snapchat introduced Snapcodes back in 2015 and have now given the world the power to direct people to any URL (even using URL shorteners) thanks to new in-app tools and one via the web who snap a ...