According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

Social media in 2026 is more dynamic, more competitive, and more essential than ever. As platforms evolve, algorithms shift, and user behavior changes at lightning speed, brands must stay ahead with ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their article on the role of social media analytics ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. Social media has increasingly become the lens through which we observe ...

With today’s society becoming more connected and more reliant on the internet, business ties are increasing being forged online rather than in a boardroom. Nowadays, most brands have at least one ...

Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their ...