Case studies are an essential component of law firm marketing. There are few better ways to demonstrate your experience and make potential clients buy into the results you can obtain for them. A ...

Attorney experience: It’s the No. 1 selection factor for prospective clients, beating out firm brand, pricing and more. Indeed, clients want attorneys who can solve problems like theirs; clients want ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When prospects are in the awareness or consideration phase in their buyer’s journey, there’s ...

The field of simulations includes immersive solutions ranging from internships to computer reproductions and virtual reality. Nevertheless, it is possible to simulate and provoke thought using only ...

Have you read any case studies from your law firm's peer or competing firms recently? Have you read your own firm's case studies recently? If you have (or even if you have not), what I am about to ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

Case studies are tried-and-true tools that businesses use to convince prospects to buy their products or services. When it comes to selling to tech-savvy customers in any industry, case studies have ...

In an era of social media sound bites and content "snacks," does the customer case study still matter? Absolutely - but there are use case pitfalls to avoid. Eleven of them, by my count. Is there a ...