Invitations to exclusive industry events and research by Sarah Mahoney , Staff Writer, 9 minutes ago ...

Shula Sinclair shared why Snickers chose Jose as the face of the AI campaign and how they built trust within that partnership ...

Medtronic's Senior Paid Media Specialist writes "Marketing has reached a moment, the money or power moment. Should we be ...

The just-launched marketing campaign runs on TV, CTV, OLV, OOH and social: TikTok, Meta, Pinterest, YouTube Shorts, Snapchat.

One might suggest Comcast CEO Brian Roberts' donation could be part of the plan - especially now that Comcast is spinning off ...

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Bitterman was CMO at The Weather Channel and earlier was North American Chief Strategy Officer at WPP's Mindshare and senior vice president-media, social, content at Publicis Groupe's Digitas.

The “Dodge the fare, pay the price” strategy reminds customers that being caught is unpleasant, as well as costly, with fines up to £1,000 ($1,325).

He reports to CEO Dani Mariano. “In a time of rapid industry change, we’re equipped with powerful tools like rich data, targeted media, evolving social platforms, creators, and fast-advancing AI. Born ...

Peck's "The Masked Chase" spot follows "Hotel Tales" featuring actress Chloe Sevigny and multidisciplinary artist Miranda ...

The nation’s largest grocers are bracing for a disruption that will reach far beyond sales figures. The U.S. Department of ...

New research from the ICSC shows how neglected they are—and how much brands are missing. People born between 1965 and 1980 ...