Of course, when markets become narrow, you go broad. In other words, even though a depreciating rupee boosted global returns ...

In 2024, the “picks and shovels” in this AI gold rush are LLMs, GPTs and GPUs, each with a relentless demand from buyers.

As India’s retail market expands beyond metros, Tier II and III cities are emerging as the next growth engine, reshaping how brands approach scale, access, and relevance ...

Learn about corporate cannibalism, how it affects product sales and market share, and discover examples and strategies from companies like Apple and Nestlé.

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

A study found significant differences in prices charged to various online shoppers purchasing the same items, at the same time, from the same store, through the same delivery service.

Trying to figure out what to post on social media in 2025 can feel like a puzzle. With so much out there, it’s easy to get lost. But don’t worry, we’ve got some ideas to help you make your content pop ...

Procurement sits at the center of cost control, supplier relationships, and compliance. If you ask a procurement manager what their week looks like, they won’t say strategy. They’ll probably say: ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...