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Discover Merino wool socks, apparel and outdoor clothing available in Canada at Smartwool®. Built for comfort, breathability and performance.

Discover Smartwool’s range of men’s clothing crafted for comfort, performance, and style. Shop our high-quality merino wool apparel designed for every adventure.

What is Smartwool? We make comfortable, capable Merino wool socks and apparel to add comfort and confidence to any adventure.

Discover Smartwool’s men’s socks collection, crafted from premium merino wool for warmth, comfort, and durability. Shop socks for every adventure.

Discover thermal wool clothing at Smartwool. Shop men's & women's Classic Thermal Merino base layers & apparel for warmer, 100% Merino wool styles for any outing.

Let Smartwool help you find the best wool base layers for any adventure. Our base layer finder works to determine which types of base layers are best suited for what you love to do.

Our new Second Cut™ Hike socks utilize the circular yarn blended with responsibly sourced ZQ Merino wool to provide all the performance, softness, and durability that our customers have come to expect …

Explore Smartwool's men's jackets, pullovers, and vests, designed to provide reliable warmth and performance. Stay comfortable in various outdoor conditions.

Find supportive & breathable women's Merino wool bras & underwear at Smartwool. Shop lightweight women's wool underwear that helps regulate body temp & stays dry.