How Google Analytics works Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. Measuring a website To measure a …

Create an Analytics account Your first step is to set up an Analytics account, unless you already have one. Skip to creating a property unless you want to create a separate account for this website and/or …

Official Google Analytics Help Center where you can find tips and tutorials on using Google Analytics and other answers to frequently asked questions.

Jul 1, 2023 · Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and appsGA4 is a new kind of property designed for the future of …

Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.Do you have multiple …

Measure campaign performance Use Google Analytics conversion data to measure campaign performance and make adjustments as needed. For example, you can use Google Analytics’s …

URL builders: Collect campaign data with custom URLs Discover how to use Google Analytics’s URL builder to add utm parameters in order to identify the campaigns that refer traffic. By adding utm …

The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. It contains 2 Google Analytics properties. The demo account is a great way to look at …

Watch the videos on Youtube Product Management Training Series This training for Google Analytics Practitioners goes deep on the most important and newest Analytics features. Learn directly from the …

Related resources Path exploration is similar to other Analytics features, but offers some advantages: Like multi-channel funnels in Universal Analytics, path exploration explores the steps users take …