Smooth. Soft. Satisfying. 💦 This velvet‑synthetic plush rug got the luxury treatment at Around The Clock Rug Washing (ATC Rug Washing) — a full soak, gentle agitation, and precision rinse that revived its silky feel and deep color. Rugs this plush demand more than carpet cleaning — they need fiber science, patience, and state‑of‑the‑art equipment handled by true pros. That’s what we’ve been doing since 1978 — “saving one rug at a time.” So go ahead — talk dirty to us and let us make your softes