The Alpha 7 is more than just a camera series—it’s a partner in chasing dreams. From capturing once-in-a-lifetime moments to building creative careers, your passion pushes our innovation further. We're grateful to our incredible Alpha community for sharing your dreams with us and letting us join you on your amazing journeys. Bringing the Alpha 7 V into the world today is another chance to celebrate you! Tap the link below to learn more preorder the new Sony A7 V now, and stay tuned for our Alpha

[ANNOUNCEMENT] Hybrid Full-frame, Redefined. Experience the evolution of the 5th generation of Alpha 7 series. With the new 33MP full-frame Exmor RS CMOS sensor and advanced BIONZ XR2 engine with integrated AI processing unit, Alpha 7 V achieves a dramatic leap in speed and AI based subject recognition – enabling blackout-free 30 fps shooting and precise real-time autofocus. A dramatically evolved basic model, for everyone. Learn more: https://www.sony-asia.com/electronics/interchangeable-lens-c